LAK Gallery

Inspiration

To create the brand, we first gathered inspiration on a moodboard for the LAK Gallery team to pick the direction.

Branding

We created LAK Gallery's brand from scratch and provided the marketing team with brand guidelines that included logo, typography, colors, imagery, and composition.

User Interface

After approval of the branding, we moved on with the design of the user interface, and put forefront the pieces.

Handling all the data from Sanity

LAK Gallery is an ecommerce, but considering the custom orders, it didn't enable any direct transactional feature, but relies mainly on the submission of a contact form on each product.

We followed a headless architecture to reach top page speeds and superior content management experience.

The frontend is built with the framework Next.js, the content is fetched from Sanity, and both are securely deployed on Vercel.

Optimized for speed, accessibility, and search engines

To be a leading marketplace in the luxury space, LAK Gallery's site needs to be fast and abide by the best practices.

By focusing on Core Web Vitals and Lighthouse scores, we've optimized the site to be fast, accessible, and properly structured for search engines to crawl.

Here are the scores we achieved (these will fluctuate as changes are implemented):

A hub for all the content

LAK Gallery's curators and editorial team use Sanity to upload pieces of art, create pages for each designer, and control the layout of certain pages.

Here's a snapshot of how the Sanity dashboard for LAK Gallery looks like when you open it.

Creating pages based on templates

At the design stage of the website, we created reusable page templates to ensure LAK Gallery's team could independently create pages (without the involvement of developers).

For example, we have page templates for art pieces, designers, and legal content.

In the snapshots below, under the Designers tab, the content team is able to edit designers' details or create a new designer page from scratch.

Bulk editing and uploading content

Considering how the gallery displays hundreds of pieces, editing piece by piece would be gruesome.

As a solution, we've added a functionality to take actions in bulk (e.g. bulk delete 100 pieces or bulk upload 500 images).

There is also a dedicated Media Library to add tags to images and filter by certain categories.

Controlling the layout of the page

Sanity is not limited to managing content. When coupled with the modular architecture we use, we can give content managers the ability to structure the layout of a page.

In the snapshot below, the curators are able to display a certain collection of pieces on the homepage and decide on the order by using drag-and-drop.

Outcome

Since the implementation of our web design services and the launch of the site, LAK Gallery witnessed an increase in sales and is planning to add more features to make the purchase experience more enjoyable.

We are keen to see how far LAK Gallery will get and we'll be supporting them in improving the site experience as they keep growing.