Year
2025
Services
Design
Engineering
Description
Following the rebrand, it was time for Pritch to move away from a templated Shopify theme that no longer did the brand justice.
The goals were twofold: reflect the new identity in the store while offering a smooth shopping experience, and ensure the site was fast while giving the Pritch team full control over content without relying on engineers.
The site follows a simple design system that puts the products front and center, with subtle layers of storytelling introduced throughout the browsing experience.
It also features an archive highlighting the brand’s heritage, alongside different ways to explore the collection, either on models or as standalone products.
Sadly, the site never went live as Pritch ceased operations a couple of weeks before pressing “Publish”.
Credits
Creative Direction
Design
Design Support
Engineering
Case Study Production
Courtesy of
Pritch
Typefaces
The content of this page reflects the state of the project during Tinloof's engagement.